Reimagining IndiGo Airlines' Digital Ecosystem

Engaging travellers every step of their journey

In this landmark partnership, we put back the traveller at the very centre of the travel journey. To lay the foundation of our design strategy, we conducted workshops, on-location observation sessions, and interviews with end users across the wildly diverse range of profiles. We visually transformed core journeys across digital platforms - first step towards driving intentional design deeper into every fold of the digital fabric and interaction.

*the process followed and details of the project cannot be shared online and can only be discussed during walkthroughs.

UX research

Visual Design

Design Language System

DLS Design

DLS Design

Interaction Design

Project type

Client Project | frog

Live Project

User + Market

Over 500 million flights, 2000+ daily flights, and 61% market share with a base network of 138 destinations

Role + Responsibilities

Experience Designer | UX research, Visual & Design, Design Language System, and VQA

Duration

8 Months

Curious to collaborate,
brainstorm, or just talk design?

Thanks for stopping by! I would love to hear your thoughts on my work, or just chat about all things design. Feel free to drop me a message, alway us for a chat!

© Soumya Agarwal 2025 | All rights reserved

Curious to collaborate,
brainstorm, or just talk design?

Thanks for stopping by! I would love to hear your thoughts on my work, or just chat about all things design. Feel free to drop me a message, alway us for a chat!

© Soumya Agarwal 2025 | All rights reserved

Curious to
collaborate, brainstorm,
or just talk design?

Thanks for stopping by! I would love to hear your thoughts on my work, or just chat about all things design. Feel free to drop me a message, alway us for a chat!

© Soumya Agarwal 2025 | All rights reserved